1.) Cool-hunting is when researchers look for what is “in.” They find the 20% that are trend setters for the other 80% followers. They search for a certain personality knowing what influence is going to come next. These researchers use surveys, case studies, focus groups and interviews to further their study.
2.) Television, music, and fashion corporations want to understand how teenagers think and what they want because they are the biggest age group consisting of 32 million and they have more money than any other generation. 150 billion dollars have been spent by them and their parents. Their parents will just give them money so that their kids will leave them alone to do work and other household duties.
3.) MTV executives and other programming and marketing decision-makers characterize their relationship to teem culture as seeing eye to eye with each other. They feel that they are reflecting what teenagers want and the things they enjoy and desire.
4.) The difference between marketing research and human research is that marketing research is knowing what people are going to buy and human research is knowing about the consumers and what they want. The goal of marketing is to be eye-catching to their audience and the goal of human research is to get to know them so that they will produce things the people want. For example, when the MTV group went into John’s house to see how an everyday teenage boy lives.
5.) The critics are giving the most accurate description of the relationship between teen culture and commercialization. Of course the merchants of cool are going to say what they want to think the relationship is, but their critics are going to say what is true and what they see. One of the critics from the video said that the standards will go down because of all the different things that are manipulating teenagers through music, TV, movies, and other things. These institutions are playing as agents of socialization. They somewhat guide teenagers into the trends and the things that arise and fall as these merchants of cool wish. In the video, Sprite used hip-hop music and stars to get teenagers to like and buy their product. While MTV would allow drugs, alcohol, and sex to be on their shows, showing teenagers that these things are okay, causing standards to drop just like the critic said it would.
Wednesday, November 12, 2008
Thursday, October 23, 2008
Article Reviews
http://www.politico.com/news/stories/1008/14526.html
Review of: Race and the Race by: Gary L. Bauer
Barack Obama said, while campaigning for Maryland Senator Ben Cardin against Michael Steele, “You don’t vote for somebody because of what they look like. You vote for somebody because of what they stand for.” According to this article, over three-fourths of the electorate thinks that America is heading in the wrong direction. Also, registration for the Democratic Party has gone up, while the Republic party affiliation has plummeted. So how is John McCain still in this race if these statements are true?
Some liberals came to the troubling conclusion: it must be racism! The AP –Yahoo! Poll estimated that racism would cause Obama to lose six percent of his votes on Election Day. However, it was not Republicans, but Democrats and Independents who were most likely to reject Obama because of his race, while most Republicans rejected him because of political ideas.
http://www.realclearpolitics.com/articles/2008/10/obamas_character_still_questio.html
Review of: A Question of Barack Obama’s Character by: Charles Krauthammer
Barack Obama is associated with three execrable characters. They are a convicted felon Tony Rezko, unrepentant terrorist Bill Ayers, and the race-baiting Reverend Jeremiah Wright. The window these associations give on Obama’s core beliefs is very disturbing. He doesn’t chare Reverend Wright’s poisonous views of race or Ayer’s views about the evil that is in American society. However, Obama clearly did not become unassociated with them for the many years he has known them. Therefore, it is reasonable to say that he has taken on some of their view and beliefs as well.
http://www.gallup.com/poll/111049/Obamas-Race-May-Much-Plus-Minus.aspx
Review of: Obama’s Race May be as Much a Plus as a Minus by: Frank Newport
Data taken in this article shows that if anything, Obama’s race could be a net plus, in the sense that it makes more voters want to vote for him than not to vote for him. Seven percent of white voters say Obama’s race makes them less likely to vote for him, but six percent of white voters say Obama’s race makes them more likely to vote for him. And in the nonwhite voters, Obama’s race is a significant net plus. This data shows that the election on November 4th will be about even in terms of people being racist or not.
Review of: Race and the Race by: Gary L. Bauer
Barack Obama said, while campaigning for Maryland Senator Ben Cardin against Michael Steele, “You don’t vote for somebody because of what they look like. You vote for somebody because of what they stand for.” According to this article, over three-fourths of the electorate thinks that America is heading in the wrong direction. Also, registration for the Democratic Party has gone up, while the Republic party affiliation has plummeted. So how is John McCain still in this race if these statements are true?
Some liberals came to the troubling conclusion: it must be racism! The AP –Yahoo! Poll estimated that racism would cause Obama to lose six percent of his votes on Election Day. However, it was not Republicans, but Democrats and Independents who were most likely to reject Obama because of his race, while most Republicans rejected him because of political ideas.
http://www.realclearpolitics.com/articles/2008/10/obamas_character_still_questio.html
Review of: A Question of Barack Obama’s Character by: Charles Krauthammer
Barack Obama is associated with three execrable characters. They are a convicted felon Tony Rezko, unrepentant terrorist Bill Ayers, and the race-baiting Reverend Jeremiah Wright. The window these associations give on Obama’s core beliefs is very disturbing. He doesn’t chare Reverend Wright’s poisonous views of race or Ayer’s views about the evil that is in American society. However, Obama clearly did not become unassociated with them for the many years he has known them. Therefore, it is reasonable to say that he has taken on some of their view and beliefs as well.
http://www.gallup.com/poll/111049/Obamas-Race-May-Much-Plus-Minus.aspx
Review of: Obama’s Race May be as Much a Plus as a Minus by: Frank Newport
Data taken in this article shows that if anything, Obama’s race could be a net plus, in the sense that it makes more voters want to vote for him than not to vote for him. Seven percent of white voters say Obama’s race makes them less likely to vote for him, but six percent of white voters say Obama’s race makes them more likely to vote for him. And in the nonwhite voters, Obama’s race is a significant net plus. This data shows that the election on November 4th will be about even in terms of people being racist or not.
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